A Link to the Future of Shopping: Hillshire Brands Drives Sales with Beacon Program : Hillshire Brands, in partnership with BPN and inMarket, has announced early results of its new national in-store mobile campaign that utilized emerging beacon and geofence technology to drive sales and awareness for its American Craft Link Sausages.
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BPN Named Agency of Record for Famosa Toys : BPN has been selected as the agency of record of Famosa Toys in the U.S. As part of the media assignment, BPN will handle strategic planning and buying, for the toy manufacturer.
BPN Peru Conquers Cannes Lions Again : BPN won a Bronze Media Lion for our work with the Peruvian Cancer Foundation. A year after taking the world by storm with the now famous “Potable Water Billboard” campaign, MediaConnection BPN Peru does it again at the Cannes Lions International Festival of Creativity, winning a Bronze Lion for the Ponle Corazón (Searching for Hearts) campaign for the Peruvian Cancer Foundation.
Snaps to @SuzanneBalbadar! MT @shnieka: A huge THANKS, she made my boy's day. He loves the truck & @EgglandsBest ! http://t.co/WUNl9BqpdQ
BPN shows biggest global growth in latest @RECMAresearch report! http://t.co/Wfq1JfaaHN via @mandmglobal #mediaagencies
BPN & @HillshireBrands See 20% Jump in Purchase Intent With Beacons http://t.co/0pYyJyVsI1 via @LaurenJohnson #tech