A Link to the Future of Shopping: Hillshire Brands Drives Sales with Beacon Program : Hillshire Brands, in partnership with BPN and inMarket, has announced early results of its new national in-store mobile campaign that utilized emerging beacon and geofence technology to drive sales and awareness for its American Craft Link Sausages.
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BPN Named Agency of Record for Famosa Toys : BPN has been selected as the agency of record of Famosa Toys in the U.S. As part of the media assignment, BPN will handle strategic planning and buying, for the toy manufacturer.
BPN Peru Conquers Cannes Lions Again : BPN won a Bronze Media Lion for our work with the Peruvian Cancer Foundation. A year after taking the world by storm with the now famous “Potable Water Billboard” campaign, MediaConnection BPN Peru does it again at the Cannes Lions International Festival of Creativity, winning a Bronze Lion for the Ponle Corazón (Searching for Hearts) campaign for the Peruvian Cancer Foundation.
RT @tapad: "Different devices mean different mindsets and mindsets matter. Tailor content for each screen." -@eross14 #MMSChicago2014
RT @Tapad: "Remember to connect w/ the consumer as close to the moment of purchase as possible." - @eross14 #MMSChicago2014 http://t.co/Vnu…
"Know your own data. You'd be surprised how much of it is actually wrong." -@eross14 #MMSChicago2014