A Link to the Future of Shopping: Hillshire Brands Drives Sales with Beacon Program : Hillshire Brands, in partnership with BPN and inMarket, has announced early results of its new national in-store mobile campaign that utilized emerging beacon and geofence technology to drive sales and awareness for its American Craft Link Sausages.
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BPN Named Agency of Record for Famosa Toys : BPN has been selected as the agency of record of Famosa Toys in the U.S. As part of the media assignment, BPN will handle strategic planning and buying, for the toy manufacturer.
BPN Peru Conquers Cannes Lions Again : BPN won a Bronze Media Lion for our work with the Peruvian Cancer Foundation. A year after taking the world by storm with the now famous “Potable Water Billboard” campaign, MediaConnection BPN Peru does it again at the Cannes Lions International Festival of Creativity, winning a Bronze Lion for the Ponle Corazón (Searching for Hearts) campaign for the Peruvian Cancer Foundation.
How #beacons are changing the shopping experience, case in point: our work with @HillshireBrands http://t.co/oTS2Ivsnsj via @HarvardBiz
We spiced things up with @Applebees & were shortlisted for the 2014 @MMAglobal Smarties! http://t.co/VAdWJnJqQ6
RT @InterpublicIPG: Today @MAGNAGLOBAL released its US ad forecast that shows a big leap for the market plus the dominance of digital. http…