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IPG Mediabrands’ New York agencies collected donations from across our network for Coaches VS Cancer to support the American Cancer Society.


During March Madness, BPN along with other IPG Mediabrands agencies participated in Suits and Sneakers Day and raised almost $2,000!

The Coaches vs. Cancer Suits and Sneakers is a nationwide event when people across the country unite for a common cause – saving lives from cancer!


Corporations and organizations participate in the challenge by hosting a Wear Your Sneakers to Work Day. This challenge encourages employees to make a donation to Coaches vs. Cancer for the opportunity to wear their sneakers to work for a day. It’s the perfect way for companies to team up with coaches and help put an end to cancer.


The event raises awareness about the fight against cancer; shares the importance of nutrition and physical activity in reducing one’s risk of the disease; and promotes the American Cancer Society as a place for people facing cancer to turn 24 hours a day, seven days a week, for free information, help, and support.


At BPN, we spiced things up with a Radical Kicks event. Our employees presented their best sneakers to raise awareness about the event and participated in competition for “Most Radical Kicks.”


Our Senior Buyer, Brian, took home the award for most Radical Kicks, as well as some well deserved tickets to Six Flags.

radkickscomboRadical Kicks Competition (6)2