Continuing in our success, BPN took home yet another award, this time at the Festival of Media LATAM.
The Festival of Media Latam, held in Miami, is a major event in the Media industry in Latin America, which celebrates creativity and innovation in media.
During the Festival of Media LATAM, BPN held a panel spotlighting an award-winning campaign: the First Ever Potable Water Billboard. The theme of the session was “Making a Change” and the panel speakers Andrea Suarez, CEO, World Markets, IPG Mediabrands; Jessica Ruas Quartara, Director of Marketing, UTEC; and William Eccleshare, CEO, Clear Channel Outdoor spoke about the idea behind the campaign.
Our colleagues from BPN/Media Connection Peru were awarded for their amazing work for UTEC, an engineering and technology university in Lima, Peru. The campaign used engineering technology to create a billboard that produces drinkable water for the community from the air’s humidity.
BPN won the Public Service Award and the case received a Highly Commended for Best Contribution to a Campaign by a Media Owner.
Click UTEC First Ever Potable Water Billboard to view the award-winning case.