BPN has been selected as the agency of record of Famosa Toys in the U.S. As part of the media assignment, BPN will handle strategic planning and buying, for the toy manufacturer. The account will be led from BPN’s New York office.
BPN will immediately begin to work with Famosa Toys on the continued support of two of its signature Doll brands, Pinypon and Nenuco, leaders within the doll category internationally, as well as the Fall2014 launch of Dareway, a revolutionary battery operated upright ride. Famosa Toys opened its N.American operations in 2011, adding to its existing operations in Asia, Europe and Latin America. Presently, the company is rapidly expanding within the US.
“We are excited about this new partnership and look forward to building many successful campaigns in seasons to come”, said Marybeth King, VP Sales and Marketing, Famosa Toys North America.
Liz Ross, President BPN North America stated “We are thrilled to begin our partnership with Famosa Toys North America. Not only is it an exciting, new category introduction for BPN, but the Toy category naturally lends itself to everything we root ourselves in: Radical CommonSense. We are all excited about developing integrated solutions that make Famosa Toy’s US introduction successful”.
Famosa Toys joins BPN’s growing North America client roster which includes Hillshire Brands, Six Flags, Applebee’s and Subaru.
BPN is a full-service planning and media buying agency that is part of the IPG Mediabrands global network. Fueled by our Radical CommonSense business philosophy, our mission is to build audience engagement across all touchpoints by pro-actively managing the client’s media investment and constantly adjusting to market conditions. BPN currently has 36 offices in 28 countries, partners with more than 200 clients worldwide and manages over $1 billion in annual billings. For more information please visit www.bpnww.com or follow us @bpnworldwide.
About Famosa Toys
Famosa is an international toy company with operations in more than 95 countries. Founded in 1957, the company currently has a staff of more than 700 professionals. Famosa produces more than 2,300 items under an umbrella of 50 brands, which underscores its strength in R&D, ITCs, product diversification and internationalization.