Continuing in BPN’s success at Cannes, BPN took home yet another award this year, this time at the Festival of Media LATAM.
The Festival of Media LATAM, held in Miami, is a major event in the Media industry in Latin America, which celebrates creativity and innovation in media.
The team in Peru, Media Connection.BPN was awarded for their amazing work with the Peruvian Cancer Foundation, which aims to raise money for children with terminal cancer. The campaign found compassion in the most unexpected place, Penal Castro Castro, one of the most dangerous prisons within the country. This, in turn, motivated an entire nation, both inside and out of the prison, to find this same love for those most in need of help.
BPN won Gold for the Best Engagement Strategy at the Festival of Media LATAM Awards. Click Searching for Hearts/Ponle Corazon to view the award-winning case.