As it looks forward to the completion of its major redevelopment project in 2015, BurJuman has announced the appointment of BPN as its media buying agency as part of a review of its marketing and communication efforts.
The move is aimed at more fully reflecting the mall’s evolution into a complete family shopping destination that offers visitors access to everything they need in one destination.
BurJuman is going through an important phase in its expansion that aims to substantially improve its customer value proposition, with 150 new stores set to be added to the mall’s retail mix in 2015 along with a 14-screen multiplex and new entertainment, leisure, and dining attractions.
“We are pleased to confirm our appointment of BPN as our media buying partner after a competitive pitch process. BPN offered us an integrated communication solution that aligned with our media planning and buying needs.
We are impressed with the quality of BPN’s proposal and we look forward to working closely with their team as we enter a new chapter for the mall,” said Leigh Regan, Chief Operating Officer, BurJuman.
Antonio Boulos, Vice President – Operations, MENA, BPN, said, “As a longstanding landmark in Dubai’s retail community, BurJuman has real brand cachet and we’re looking forward to joining forces with the team to grow this appeal further.
In the coming months our focus is to create an innovative communications platform that will help reinforce the mall’s reputation as a complete family shopping destination.”
Located in the heart of Dubai, BurJuman is a distinctive landmark comprising over 2.8 million square feet of mixed-use space including the shopping mall, business tower, hotel suites and duplex residences.
A well-known shopping destination for over two decades, with immediate accessibility to the Dubai Metro through the BurJuman Station just outside the mall makes travel to BurJuman is easy and convenient. BurJuman houses a fabulous mix of high-fashion and high street brands including Saks Fifth Avenue, Louis Vuitton, Dior, Prada, Hermes, Valentino, Dolce and Gabbana, Versace, Fendi, MiuMiu, Tod’s, Cartier, Zara, DKNY, Kenneth Cole, Promod, Massimo Dutti and many more.
With its eclectic collection of stores, beautiful and relaxed shopping ambience along with a range of tasteful dining choices, BurJuman caters to the shopping needs of varied customers from across the world and is regarded to be truly a better class of shopping.