On Thursday March 26th, members of the BPN New York office had the opportunity to attend the Winners Dinner for The Internationalist Awards For Innovations In Media. The award ceremony was hosted on the 30th floor of the Thomson Reuters Building .
The program highlighted the insights, strategy and results from winning case studies for innovative media solutions, based on entries from around the globe. This for the 7th year, the awards saw nearly 400 cases submitted from 37 different locations worldwide. It was an evening for winners atop Times Square!
During the show, BPN Romania took home an award that night. The BPN Romania and Zizin Water teams won bronze for campaign “Da Cu Pace (Give Peace)”. In this campaign Zizin wanted to tie the consumption of the neutral pH levels of balance in Zizin water and helping bring the balance of a peaceful family environment. More about the campaign can be found at in our “Work” section.
Attending the ceremony was an incredible and unique experience. Sitting in the crowd and learning what advertisers are doing around the world to make a difference with their brand was truly impactful. One tweet or one idea can completely change a brand. In reality, it can change the world we live in, which demonstrates how powerful our industry truly is. All of the campaigns showcased in the event were truly inspiring.