Touch BPN solidifies expansion of Agency within APAC
MANILA, 04 JUNE, 2015 – BPN, a high-performance full-service media agency that is part of the IPG Mediabrands global network, has announced today its partnership with Touch Media in the Philippines, thereby expanding the agency’s operations within the region.
BPN’s strategic partnership with Touch will play a key role in the two agencies’ intention to grow their client portfolios while simultaneously bringing cutting edge tools, fast-paced collaborations and big ideas to the market.
The agency will drive business growth for businesses across their key pillars of Cultural Insights, Growth Sciences and Innovation Management. Additionally, this partnership is intended to improve capabilities acrossmedia planning, buying, analytics, content creation, digital and programmatic, as well as unifying the teams’ synergies to service two of Touch’s leading clients: PLDT – the largest telecommunications company in the Philippines and Smart – Philippines’ largest wireless services provider. Roy Santiago, previously the managing director of Touch Media, will lead Touch BPN.
Stated IPG Mediabrands’ World Markets Asia President Prashant Kumar: “This is one more step in the natural expansion for BPN in Asia, and I am glad to note that the Touch Media team has a highly entrepreneurial and forward-looking vision of the future, a DNA shared with BPN network.”
Commenting on the partnership, Touch BPN chairman Gil G. Chua, said: “The resulting synergy of Touch BPN will apply cutting edge media technology to client advantage and build the agency’s value to them. With our world-class research techniques, broad experience and in-depth analysis, we are committed to bringing them media strategies that work, innovation and results. It all goes back to providing better solutions to our clients.”
Venus Navalta, CEO of IPG Mediabrands in the Philippines said: “The new office underpins Touch BPN’s commitment to grow the business in the Philippines and to support IPG Mediabrands’ regional footprint. We’re looking forward to a great future for not just our clients, but also for our people and growing as a unified entity that offers a strong and differentiated platform for developing transformational business solutions for our current and prospective business partners throughout the country.”
Rob Kabus, global CEO of BPN concluded:”As marketing rapidly evolves from cost center to growth engine, clients need a media partner capable of helping them achieve their business goals. Touch BPN brings together talent, resources and passion to make this happen”.
Touch BPN’s launch follows closely the establishment IPG Mediabrands in the country led by Industry veteran Venus Navalta as its CEO. Touch BPN has also announced new office premises in Bonifacio Global City, in Metro Manila.