Location:  United States

 

Client:  Walgreens

 

Insight:

Walgreens, a national drug retailer expressed the need to differentiate themselves as a quality provider of adult immunization services, drive awareness of these services, and create intent to purchase these services at one of their 8,000 retail outlets.

 

 

Strategy:

Implemented a plan that revolves around a surgical approach to targeting:
  • Adults that are 50+ with multiple chronic illnesses
  • Micro target within the digital space by focusing on Location, Audience, Context and Device 

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Results:

Those exposed to the campaign expressed 30.5% increase in intent to purchase a flu shot and a 19.5% increase in intent to learn more about immunization services.

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