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Media is an ever-changing industry, that keeps everyone on their toes. Our job is to figure out how to adapt to the next BIG thing. At BPN, we do that by applying Radical CommonSense.


Radical CommonSense means:

  • Embracing transparent and collaborative partnerships.
  • Influencing consumers to make purchase decisions based on real audience insights, real shopper behaviors, and real time.
  • Buying touch points, not media.
  • Determining the right level of innovation each brand should incorporate into the media mix.


[NEWCOL]I look forward to leading this journey for the BPN Global Network we looking forward to bringing Radical CommonSense to your business.


– Mauricio Sabogal
Global CEO