On a Friday in June, thirty members of the North American BPN team took a bus trip to check out Six Flags Great Adventure in Jackson, NJ. They were joined by people across different IPG Companies, like ID Media and Orion Trading, who work with BPN on our client, Six Flags.
The North American BPN team takes this trip once a year in order to reconnect with their client’s parks, as well as have some fun and quality bonding time (last year they visited Six Flags New England in Springfield, MA).
The team checked out the new and improved Safari Adventure and some brave souls rode the tallest and fastest roller coaster in the world, Kingda Ka. It’s safe to say that this was a day the whole team enjoyed and are already looking forward to their visit next year.
While at the park, we asked everyone to get inspired and come up with different in-park ideas for our client, Six Flags, that would engage consumers during their visit. Needless to say, everyone on the trip embraced this! The ideas were flowing and many were shared between all of us and later shared with our Six Flags client.
Check out some of the radical ideas the team came up with in this video!